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Home My WebLink About2006-04-17 Council Packet - Work Session KEDS�11Vall fil l ll11ll11l 1111911111111 IIII II 111111111 1 1119911191 1 91111111 III I I 11111111 1111111 111111111111111 IIIJ11111 g1111I 1111111111111 111111 II 11111 1111 111 I Il I II I I I II II 1111111111111 I I 1 II I I I I I I I II 9 11111 11111 11 1 11 II I III 11I I 11111 1111 I I I I I I 1 II II l u R E I N D E R WORK SESSION WITH MEMBERS OF KEDS APRIL 17, 2006 CITY COUNCIL yl 0 Z4-1%14 11111111,111111,11111u11u1111,u1i1muuu111„111, 11,11 uuul,u��muuluumuluuul,1,u1111111111111,I111uuwu1u1,111n1uuu1u11111 aill,muwu11111,11u1n1,1i11111i111 u1,1,11111111191911wu11u19111 COUNCIL WORK SESSION WITH KENAI ECONOMIC 'DEVELOPMENT STRATEGY (KEDS) ACTION TEAM APRIL 17, 2006 KENAI CITY COUNCIL CHAMBERS 7:00 P.M. KEDS Action Tem Goals a. Yearly Joint Work Session/Review City's role in Economic Development and Set Annual Priorities. b. Annual City -Wide Economic Forum KEDS Recommendations a. Millennium Square Development Plans b. Section 36/Re-Platting the Area Lying Southwest of the Kenai Spur Highway. Brandine Discussion BALDWW & BUTLER, LLC ATTORNEYS AT LAW 125 N. Willow Street, Kenai, Alaska 99611 C. R. Baldwin James N. Butler, III March 2, 2006 City of Kenai Attn: Mayor Pat Porter and Kenai City Council Members 210 Fidalgo Ave. Kenai. AK 99611 Re: KEDS Recommendations Dear Honorable Mayor and Council Members: RECEr MAR -62;O KF'' ^ e rP? (907)283-7167 (907)283-8435 (Fax) The Economic Development Committee of the KEDS Action Team has made the following recommendations, which were subsequently submitted to and approved by the KEDS Action Team Steering Committee. Millennium Sauare. We recommend that The City of Kenai put out a RFP for development plans on the City -owned property known as Millennium Square. The RFP should be drafted and released as soon as possible pending the completion of the environmental risk assessment currently in progress. The RFP should include a copy of the KEDS Plan to guide respondents as they develop their proposals. The KEDS Steering Committee feels that the proposed slate of developments (Wal-Mart, Lowes, various restaurants, etc.) in the City of Kenai are very significant and will provide the necessary incentive for professional developers to respond to the RFP. Section 36. We recommend that The City of Kenai work with property owners on re -platting the area lying Southwest of the Kenai Spur Hwy in Section 36. Because of the eroding bluff, the current configuration of lots in this part of Section 36 is not conducive to development. These lots should be re -platted so that the lots extend from the Kenai Spur Hwy (or a frontage road parallel to The Kenai Spur Hwy) to the bluff. This would allow property owners to situate homes far enough away from the bluff to account for erosion. Since the City of Kenai is the primary owner in this section and there are a relatively small number of other property owners, an agreeable re -plat seems possible. The outcome of the re -plat would almost certainly be the construction of large custom homes in an area where the property owners are now reluctant to build. City of Kenai March 2, 2006 Page 2 of 2 The KEDS Action Team appreciates the opportunity to address the foregoing economic development issues. Very truly yours. ur A, L C. R. Baldwin, Chairman, KEDS Action Team 14010M BALDWiN& BUTLER, LLC ATI'OMNTEYS AT LAW 125 N. Willow Street. Kenai, Alaska 99611 C. R Baldwin James N. Butler, III March 2, 2006 City of Kenai Attn: Mayor Pat Porter and Kenai City Council Members 210 Fidalgo Ave. Kenai. AK 99611 Dear Honorable Mayor and City Council: (907) 283-7167 (907) 283-8435 (Fax) r -- _ _ MAR - b ;r The KEDS Action Team has identified as two goals relating to the City: (I ) holding a joint work session with the City Council each year, prior to April I" to review the City's role in economic development and to set annual priorities and (2) hold a city- wide Economic Forum before May 1" of each year to gather public input. At its meeting held on February 13, 2006, the KEDS Action Team requested that I communicate with you concerning both of the above issues. With respect to the joint work session with the City of Kenai, the KEDS Action Team is available to meet with the City Council at its convenience. We understand that the time constraints of the City Council are perhaps more severe than those impacting the KEDS Action Team and so would defer to the City's suggestion of a meeting date, should the Council be receptive to holding such a meeting. With respect to the Economic Forum, the KEDS Action Team has determined to defer the holding of such a meeting for 2006. The previous year has been a year in which the group has organized, adopted bylaws, set up its working committees and begun to address the goals and initiatives it was created to oversee. The Team would prefer to have an additional year of operational history, before attempting to convene an economic development forum. Additionally, the Team has been without administrative support since before the first of the year and lacks the resources to properly hold such a forum. City of Kenai March 2, 2006 Page 2 of 2 The members of the Team appreciate the City's support and the opportunity afforded the City to the KEDS Action Team of input into the economic development policy decisions being made by the City Codicil and look forward to our continued relationship. Very truly yours, C. R. Baldwin. Chairman, KEDS Action Team i • ( r r Kenai BrandPrint Just as the North Star has guided individuals for centuries, we help communities guide visitors, businesses and residents to their destinations. We provide complete, research - based branding solutions specifically for communities. This is the only reason we are in business. We have a proven approach that we call Community BrandPrint TM. It combines research, strategic planning and creative implementation to assist cities and counties in receiving the greatest possible return for their investment. We are the only company to combine research, strategy and creative work specifically for branding communities. North Star assists communities in discovering their optimum brand positioning, and then leveraging their equity in that brand through communications and strategic initiatives. North Star Destination Strategies 220 Disspayne Drive Nashville, TN 37214 888.260.7827 www.northstarideas.com North Star is owned by: David Bohan — Chairman Don McEachern — CEO Shared ownership exists for the following three sister companies (from which North Star draws talent and resources as needed): "r LOC _O_ N BOHAN .A1.0.'E MWRkrWG CREATIVE BOHAN I Advertising Locomotion I Design ParamorelRedd I Online Marketing 115 111" Avenue South 11511'h Avenue South 124121h Avenue South, Suite 510 Nashville, TN 37203 Nashville, TN 37203 Nashville, TN 37203 North Star brings the talents of over 80 professionals to this project. We believe the most powerful ideas exist at the point where the consumer's deepest desires intersect the brand's most relevant promise. Through the Community BrandPrint process, we determine Kenai's most relevant promise by triangulating your competitive situation, the vision of the stakeholders and the perceptions of your consumer. From that promise, we craft a brand identity that positions Kenai in the minds of visitors, residents and economic development influencers. Then„ we can develop precise strategic panning, powerful business -building ideas and effective communication, all of which reinforce the positioning and assure brand equity and growth. Vision of Community Kenai BrandPrint Positioning Perception of Consumers & Influencers Competitive Situation 3 I. Understanding: Where the Brand has Been and Why This stage addresses the current brand positioning of the community. We invite vital organizations and leaders to share their perceptions to help coordinate activities to market the community as a whole. We evaluate the environment, community attitudes, current communications, and perceptions of target audiences and their influencers. • Communication, Research and Media Audit • Situation Analysis - Background Document and Meeting • Competition - Lodging Report - Quality of Life/IEDC Standards Comparison - Brand Message Assessment • Stakeholders/Community - Key Stakeholder Interviews - Stakeholder Focus Group - Vision Survey — Mail - Vision Survey — Online (community wide) - Intercept Interviews • Consumers - Inquiry Origin - Attraction Origin - Lodging Origin - PRIZM Who, What and Where Reports o Visitors & Residents - Perception Study (Qualitative) o Visitors/Meeting Planners/Group Tour Leaders o Prospects/Site Selectors/Relocation Executives - Perception Study (Quantitative) o Visitors/Non-Visitor 4 Branding influences these goals by influencing expectations and affecting attitudes, thus affecting behavior and usage. The most successful brands establish an emotional — not simply an intellectual — connection. Our insights come from asking a number of thought-provoking questions. What emotional attachments can the brand hold? How does the brand fit into his or her lifestyle? It is from these insights that we determine the overall positioning of the brand. • Situation Brief • Blue Sky Meeting • Brand Strategy Presentation - Brand Essence (reason for being) - Brand Values (guiding principles) - Brand Truths (help deliver the promise) - Brand Promise (what can you provide that others cannot) - Brand Benefits (consumer appeal) - Brand Personality (tonality) - Brand Platform Statement Note: Here, we conduct a Midpoint meeting to present all of the research findings as well as our recommended brand positioning based on those findings and request approval before proceeding. 3. Imagination: What Will Get Us There In this stage, we consider elements of communication that need to be created (or changed) to influence responses and behavior toward the brand. A number of brand - shaping issues often must be confronted: overall positioning, synergy within the community, packaging, budget allocation, stakeholder participation, sponsorship association, co-operative efforts and, of course, advertising and promotion. Business - building ideas are generated. Positioning lines and logos are created and tested. Foundation creative is developed. • Brand concept development • Positioning Line Crafting • Online Copy Testing of Positioning Lines • Foundation Creative - Logo development and guidelines: finished art - Marketing materials: conceptual development • Brand building ideas: how the brand extends into all community touch points 4. Evaluation: How the Brand is Performing Evaluation yields new information which may lead to the beginning of a new planning cycle. Information may be gathered from concept pre -testing, campaign impact in the marketplace and tracking studies to measure a brand's performance over time. Ideally, two basic questions will be answered: have responses to the brand among target audiences changed in the way the Community BrandPrintTm intended? And have these changes resulted in action that will achieve the desired objectives of the brand? Turnkey or do-it-yourself programs are recommended depending on the needs of the community. • Recommended Measures of Accountability • Three Annual Branding Check -Ups • PRIZM, Who, What, and Where reports (3 year update) Note: Here, we conduct a final presentation that delivers the creative product, brand -building ideas and recommended measures of accountability. R Vision Survey sent, received and entered Week 2 — 6 Inquiry Origin data sent and report mapped Week 2 — 5 Hoteliers collecting/sending visitor record files Week 2 — 6 Economic & Community Development Data Week 2 — 6 Quality of Life Index Data Week 2 - 6 *Data compiled and mapped Week 6 *PRIZM Who, What and Where reports Week 6 *Perception Study Week 4 — 6 *Understanding and Insights development Week 6 — 8 *Strategy Meeting Week 9 *Understanding and Insights presentation Week 10 Blue Sky Meeting Week I I Creative brief Week I I Imagination and Evaluation development Week 12-21 Final report development Week 12 — 21 Brand concepts developed Week 12 Approval of brand concept Week 13 Positioning line development Week 14 Positioning line testing Week 15 Final positioning line approval Week 16 **Logo development Week 17 Approval of logo Week 18 **Final layouts of Foundation Creative Week 20 Imagination and Evaluation presentation Week 22 Projected Timeline Week 22 — 24 * = Time dependent upon how quickly visitor records come in from hoteliers ** = Dependent upon how quickly approval from client is received Don McEachern and David Bohan founded North Star Destination Strategies in 2000. Their venture combines Bohan's extensive background in tourism with McEachern's credentials in packaged goods branding. The combination is a powerful beacon for communities across the United States. Don McEachern CEO McEachern, North Star's CEO, has been building brands for more than 20 years. He has worked for multi -national ad agencies such as D'Arcy Masius Benton & Boles and Gold Greenless and Trott as well as nationally recognized creative shops that include Babbit & Reiman. McEachern's stamp is on packaged goods brands such as Goldkist, Suntory Bottle Water Group, Lanier Worldwide and Panasonic ... and his numerous awards include a national Effie for marketing effectiveness as well as a Clio for excellence in creativity. McEachern now concentrates his efforts leading communities through North Star's BrandPrint program. By combining research, strategy and creativity, communities not only discover their optimum brand positioning, but also how to best leverage their equity in that brand through initiatives and communications to positively influence visitors, residents and business. Through this process, McEachern has pulled together over 40 communities in 18 different states making North Star the recognized leader in Community Branding. Steve Chandler President Steve brings over ten years experience in strategic planning and advertising for regional and national brands. Much of Steve's career has involved shaping national consumer products, including a stint at international branding agency BBDO where he managed advertising and brand extension development for Bayer. Most recently Steve served for five years as Vice President, Account Supervisor for North Star's sister company BOHAN. There he worked on strategic assignments for travel and tourism based clients including the Grand Ole Opry, Citicorp Diners Club, Caribe Royale All -Suites Resort & Convention Center and Nashville's premiere visual arts museum, the Frist Center for the Visual Arts. In addition to tourism related work, Steve was also responsible for managing all advertising for Tennessee's largest network of healthcare facilities. Steve also serves as President of the Nashville Advertising Federation and on the Program Advisory Committee for Western Kentucky University's Department of Advertising and Journalism. As president of North Star, Steve not only brings his background in strategic planning, but also a level of passion to fuel full collaboration within the various constituents that make up the clients of North Star. Tom Adkinson Strategic Planning - Public Relations Tom Adkinson joined North Star in 2002 after 22 years in public relations and corporate communications at Gaylord Entertainment Company, a publicly traded company whose operations include the Grand Ole Opry, the Opryland Hotel, WSM Radio, the Wildhorse Saloon, the General Jackson showboat and other entertainment and hospitality businesses. Tom began his working career in print media. He was a copy editor at The News - Sentinel in Knoxville, Tennessee, assistant news editor of The Birmingham News in Birmingham, Alabama, and assistant travel editor of Southern Living Magazine. He has written articles for publications ranging from The Los Angeles Times and The Christian Science Monitor to Travel & Leisure Magazine and American Way Magazine. His public relations career began in 1979 when he became public relations manager for the Opryland theme park and the newly -opened Opryland Hotel in Nashville. He is accredited by the Public Relations Society of America and was president of the PRSA Nashville Chapter in 1999. PRSA Nashville selected him for its highest professional honor, the Hercules Award, in 2001 for service to the chapter, the community and the public relations profession. He is a past chairman of the Southeast Tourism Society and serves on the board of the United Way of Middle Tennessee. He is active in the Society of American Travel Writers and has served two terms on SATWs board of directors. ._ a r 10 Ted Nelson Strategic Planning — Creative A native New Englander, Ted started his fifteen year career in Boston, MA. He was trained at such respected creative agencies as Arnold Advertising and Pagano, Schenck and Kay, under the watchful eye of several industry legends. At the age of 25, he was chosen by Joey Reiman to help open Babbit & Reiman's New York offices There he managed the Trump Plaza Hotel and Casino account. His creative contributions were quickly recognized and earned him a one-way airline ticket to the agency's Atlanta Headquarters. Over the next five years, he would help B&R add many national accounts. These included Days Inns of America and The Bahamas Ministry of Tourism, both of which he supervised, Ted was hired away from B&R and Atlanta by Earle Palmer Brown. As Senior Vice President/Creative Director, he produced award winning print and television for USAir, Roy Rogers Restaurants and Pinellas County, FL. Ted was brought back to Atlanta in 1998 the newly -merged West Wayne. In less than six months, he was promoted to Creative Director with responsibility for many of the agency's print and broadcast accounts. Two years ago, Ted left the comfort of his corner office at WestWayne for the "adventure of a lifetime." To date, this has included projects for Georgia Department of Tourism, Orient -Express Hotels, Hyatt Hotels, and Wild Dunes Resort, SC. Dori Nicholson Strategic Planning - Creative Dori Nicholson, a graphic designer for North Star, has regional and national experience developing logo and identity packages for corporate clients such as WebMD, VeriFone, Evidien Home Services, NationsBank Plaza, Tarpley & Underwood Accounting and many more. Dori has also developed many logos for city and county government including Glasgow, KY; Gwinnett County and Henry County, Georgia; Mountain Longleaf Region, Alabama and others. Dori's experience expands beyond identity development to include marketing collateral such as brochures, annual reports, advertising, newsletters and direct mail. She has worked with such clients as AirTran, BellSouth, Days Inn of America, Allergy Relief Stores, Easter Seals, Franklin National Bank, GTE, etc. She has won many awards for her work through the Public Relations Society of America and the American Marketing Association. Dori received a Bachelor of Arts Degree in Visual Communication Design from Purdue University in West Lafayette, Indiana. R.I. Lyons Strategic Planning - Creative R.J. Lyons, a graphic designer for North Star, gained the majority of his experience at The Buntin Group, in Nashville Tennessee. At Buntin he worked for twelve years starting as a production artist and later moving on to an Art Director and finally a Senior Designer. He worked on both regional and national accounts including: Kroger stores, Journeys Shoes, Georgia Boot Inc., Duck Head, Tractor Supply Company and Captain D's Seafood Restaurants just to name a few. R.J. has received many awards, including numerous diamond awards from the Nashville Advertising Federation, Regional Addy awards, Print industry awards, the Parthenon Award and the International Advertising Award. R.J received a Bachelor of Fine Arts in Commercial Art from The University of Middle Tennessee in Murfreesboro, TN. Hannah Paramore Interactive Marketing After several years in operations and marketing management positions at the regional level, Hannah made the jump to the internet industry in 1997 by launching I I , Nashville.citysearch.com in 1997. Nashville became one of the most successful cities in the CitySearch network and Hannah went on to roll out the Midwest region for CitySearch in 1999. After leaving CitySearch.com she held VP positions at CountryCool.com and Weberize and won national awards at Qwest Digital Media for sales in webcasting and distance learning. Hannah also spent some time at AOL managing sales for the state of Tennessee. In 2002 Hannah and her husband, Kidd Redd, founded internet development and marketing firm Paramoredd Marketing and Creative. Paramoredd specializes in the development and execution of online marketing communications programs for a wide range of clients including Bohan Advertising and Marketing, The Center for IT Education, The Scooter Store, The Old Mill of Pigeon Forge, The Frist Center, The Grand Ole Opry, Johnston and Murphy, Caribe Royale and the Black Hills of South Dakota. Paramoredd provides local and regional organizations with online strategy development, media and productions solutions. Pay -per -click html email, e -newsletter, banner campaigns and CRM programs are a few of the services offered. Anchorage, Alaska Anniston, Alabama Athens, Georgia Augusta, Georgia Bay City, Michigan Beaches of South Walton, Florida Black Hills, South Dakota Cape Girardeau, Missouri Chandler, Arizona Charlottesville, Virginia Columbus, Georgia Conyers, Georgia Dothan, Alabama Douglasville, Georgia Ft. Wayne, Indiana Galveston island, Texas Georgetown, Kentucky Glasgow, Kentucky Glendale, Arizona Grand Rivers, Kentucky Grapevine, Texas Greeley, Colorado Gwinnett County, Georgia Hattiesburg, Mississippi Henry County, Georgia Jackson, Mississippi Lansing, Michigan Lawrence County, Tennessee Loudoun County, Virginia Lowndes County, Georgia Luzerne County, Pennsylvania Madison, Alabama Mesquite, Texas McKinney, Texas Mobile, Alabama Pigeon Forge, Tennessee Plano, Texas Reading and Berks, Pennsylvania Rome, Georgia Santa Rosa, Florida Seward, Alaska S. Alleghenies, Pennsylvania Spartanburg, South Carolina Springfield, Massachusetts State Parks of Tennessee Sumner County, Tennessee Texarkana, Texas Uvalde, Texas Warrensburg, Missouri Williamsburg, Virginia Williamson County, Tennessee Yarmouth, Massachusetts Most companies provide three references; one would assume their best three. Below please find contact information for all of North Star's completed BrandPrint clients. Augusta. Georgia P.O. Box 1331 Augusta, GA 30903 Contact: Mr. Barry White Executive Director Augusta CVB 706.823.6600 Bav Citv. Michigan_ 901 Saginaw St. Bay City, MI 48708 Contact: Ms. Patti Stowell Economic Development Mktg. Mgr. City of Bay City 989.894.8227 Ms. Shirley Roberts Executive Director Bay City CVB 989.893.1222 Beaches of South Walton. Florida P.O. Box 1248 Santa Rosa Beach, FL 32459 Contact: Ms. Kriss Titus Executive Director 850.267.1216 Calhoun Countv. Alabama 1330 Quintard Avenue Anniston, Alabama 36202 Contact: Ms. Sherri Sumners President Chamber of Commerce 256.237.3536 Mr. David Lyons Tourism Director Chamber of Commerce 256.237.3536 Caoe Girardeau. Missouri 100 Broadway Cape Girardeau, MO 63701 Contact: Mr, John E. Mehner President Chamber of Commerce 573.335.3312 Mr. Chuck Martin Director Cape Girardeau CVB 573.335.1631 Columbus_ Georgia 100 Tenth St. Columbus, GA 31901 Contact: Mr. Carmen Caveua City Manager 706.653.4029 Mr. Peter Bowden Director Columbus CVB 706.322.1613 Mr. Mike Gaymon President and CEO Chamber of Commerce 706.327.1566 14 F Gwinnett County. Georgia 6500 Sugarloaf Parkway, Suite 200 Duluth, GA 30097 Contact: Ms. Lisa Anders Communications and Mktg. Mgr. Gwinnett County CVB 770.623.3600 Hattiesburg. Mississio_ of P.O. Box 16122 Hattiesburg, MS 39404 Contact: Mr. Richard Taylor Director Hattiesburg CVB 601.268.3220 Henry County. Georv_ is 1709 Highway 20 West McDonough, GA 30253 Contact Ms. Kay Pippin Executive Dirertor Chamber of Commerce 770.957.5786 Lansine. Michigan 1223 N. Turner St. Lansing, MI 48906 Contact: Mr. Lee Hladki President Greater Lansing CVB 517.377.1404 Ms. Tracy Padot Director, Mktg. Communications Greater Lansing CVB 517.377.1419 Jackson. Mississiooi 921 North President Street Jackson, MS 39202 Contact: Mr. John Lawrence President Jackson Downtown Partners 601.353.9800 Ms. Wanda Wilson Director, Jackson CVB 601.960.1891 Ms. Janet Scott Executive Director Jackson Arts Alliance 601.960.1557 Lawrence County. Tennessee P.O. Box 86 Lawrenceburg, TN 38464 Contact Mr. Randy Brewer President Chamber of Commerce 931.762.4911 McKinney. Texas 222 N. Tennessee St. McKinney, TX 75069 Contact Ms. CoCo Good Dir. Of Mktg, and Communications City of McKinney 972.547.7508 16 Mobile. Alabama Santa Rosa Countv Tourism 101h Floor Government Plaza Develooment Council Mobile, AL 36633 8543 Navarre Parkway Contact: Navarre, FL 32556 Contact: Mr. Mike Dow Mayor Ms. Kathy Newby City of Mobile Executive Director 251.208.7395 Santa RosaTDC 850.939.3267 Mr. Landon Howard Vice President Seward. Alaska Mobile CVB P.O. Box 749 251.208.2003 Seward, AK 99664 Contact: Pigeon Forge. Tennessee P.O. Box 1390 Ms. Laura Cloward 2450 Parkway Executive Director Pigeon Forge, TN 37868 Seward Chamber of Commerce Contact: 907.224.8051 Mr. Leon Downey Ms. Vanta Shafer Executive Director Mayor Department of Tourism City of Seward 865.453.8574 907.224.8060 Plano. Texas Soartanburg. SC 2000 E. Spring Creek Pkwy. 145 West Broad Street Plano, TX 75074 Spartanburg, SC 29304 Contact: Contact Mr. Mark Thompson Mr. Randy Barnett Executive Director Mayor Plano CVB City of Spartanburg 972.422.0296 864.596.2020 Rome. Georoia Mr. Mark Scott 402 Civic Center Drive City Manager Rome, GA 30161 City of Spartanburg Contact 864.596.2026 Ms. Lisa Smith Ms. Mandy Merck Executive Director Public Information Director Rome CVB City of Spartanburg 706.295.5576 864.596.2796 Ms. Jules Bryant Director Spartanburg CVB 864.594.5051 s 17 Sorinv- field. MA 1 141 Main Street Springfield, MA 01103 Contact: Ms. Mary Kay Wydra President Greater Springfield CVB 413.787.1548 Mr. Craig Rydin CEO Yankee Candle Company 416-665-8306 Sumner County. Tennessee P. O. Box 947 Gallatin, TN 37066 Contact: Ms. Kaye Ireland Executive Director Sumner County CVB 615.230.8474 Texarkana. Texas P. O. Box 1468 Texarkana, TX 75504 Contact: Mr. Jim Cherry President Chamber of Commerce 903.792.7191 Williamson Countv, Tennessee P.O. Box 156 Franklin, TN 37065-0156 Contact Mr. John Whisenant Vice President of Tourism 615.794.1225 Yarmouth, Massachusetts 424 Route 28 West Yarmouth, MA 02673 Contact Mr. Bob Dubois Executive Director Chamber of Commerce 508.778.1008 x I I Ms. Karen Greene Director of Community Development Town of Yarmouth 508.398.2231 x278 The investment for the Kenai BrandPrint is $55,000. Please note out-of-pocket expenses such as travel, long distance telephone charges, manual input of lodging data, color copies, etc. are not included in this costs, and will be billed at net, Terms of Payment We request half of the payment up front with an agreed upon signed contract. Upon completion of the Midpoint meeting, 25% is due and the remaining 25% to be paid in equal installments over the following three months. Leen �V �i ro V l,� IVA �&-A NIO'� I m7l be p1rViA14 W'I'W KFI_ II - c��f f, would lve, ' a,�p `_ 19 We are delighted with the opportunity and would consider it an honor to work with you and the city of Kenai. At the completion of the Kenai BrandPrint, we will have discovered together: the optimum brand positioning, the best use of resources to leverage your equity in that brand and the ideal creative message to positively influence visitors, residents and businesses. Don McEachern Date CEO North Star Destination Strategies 220 Disspayne Drive Nashville, Tennessee 37214 615.341.8771 888.260.7827 don@northstarideas.com www.northstarideas.com 20 Legend Private Municipal Borough State Federal Native FUN 0 7tz vP 4� -J-J-� RENIN SPUR HWY Legend Private Municipal Borough State Federal Native the a�laf // KENAI, ALASKA March 18, 2006 Rick Baldwin, Chair KEDS Action Team 125 North Willow Street Kenai, AK 99611 "Village with a Past, C# with a Future" 210 Fidalgo Avenue, Kenai, Alaska 99611-7794 Telephone: (907) 283-7535 / Fax: (907) 283-3014 www.ci.kenai.ak.us RE: WORK SESSION WITH KENAI CITY COUNCIL April 17, 2006, 7.00 p.m., Kenai City Council Chambers Dear Rick, At its meeting of March 15, 2006, the Kenai City Council scheduled a work session with the KEDS Action Team to discuss issues you requested in your letters of March 2, 2006, i.e. holding annual economic forums and development plans for Millennium Square and Section 36. The work cession has been scheduled for Monday, April 17, 2006, beginning at 7:00 p.m. If you have information other than your March 2 letters which you would like to have included in the work session packet (planned to be prepared on Thursday, April 13), please forward it to me by 5:00 p.m. Tuesday, April 11, 2006. Looking forward to seeing you there. CITY OF KENAI Carol L. Freas City Clerk clf cc: Mayor and Council Members City Manager Rick Koch KPUBLIC NOTICE A � / XfNS1.Al VI The Kenai City Council will hold a work session with members of the Kenai Economic Development Strategy (KEDS) Action Team on Monday, April 17, 2006, beginning at 7:00 p.m. The work session will be held in the Kenai City Council Chambers at 210 Fidalgo Avenue, Kenai. Topics to be discussed are Annual Economic Forums and development plans for Millennium Square and Section 36. Contact the Kenai City Clerk's office at 210 Fidalgo Avenue, Kenai, 283- 7535, extension 231 with questions. Carol L Freas, City Clerk D/