HomeMy WebLinkAbout1999-09-16 KCVB MinutesKenai Visitors Convention Bureau, Inc.
Board of Directors Meeting
Past President Ron Malston, Presiding
Thursday, September 16, 1999
MINUTES
A. CALL TO ORDER
The meeting was called to order at 5:40 p.m.
C. APPROVAL OF AGENDA
The board members agreed to continue the mee
presented.
F. PERSONS SCHEDULED TO BE HEARD: None.
G. UNFINISHED BUSINESS
1. Executive Director's Report
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B. ROLL CALL
Directors present: Jerilue Seekins Hopley; Ron Malston; Diane Lofstedt;
Sandra Vozar; James Bookey; Robert Fulton; Marion Nelson.
Staff present: Kathy Tarr, Executive Director
(Special note: Because there were only six voting board members present out of 13,
one director short of a quorum, the board meeting was changed to a work session only
since official action or motions could not be adopted)
g and discuss the agenda items as
D. APPROVAL OF MINUTES
The minutes of the June 24, 1999 meeting were included in the board packets but
were not officially adopted without a quorum present.
E. CORRESPONDENCE
Board members received copies of the following correspondence:
Sheila Lutes' letter re: Great Alaska Fish Camp; thank -you letter from Allan
Norville of the Kenai River Classic; Certificate of commendation from the
firefighters; thank -you letter from the Kenai River Festival; thank -you from
the Alaska Permanent Fund Corporation.
Executive Director Tarr reported on the Alaska Travel Industry Association's
election. The official candidate booklet was distributed. A total of 41 candidates
state -wide are running for 17 elected ATIA board seats. Tarr is one of 14 candidates
KVCB Board Minutes
September 16, 1999
Page 2
for the Southcentral region (only 3 will be elected.) Since the Kenai Peninsula
captured 4% of the total new charter memberships in ATIA, even if none of the
Kenai Peninsula candidates gets voted in, according to Tarr, one of them will be
appointed to ATIA's board after the new board and officers are seated. Tarr reported
that she was appointed to serve on the newly formed Brown Beak Conservation
Stakeholder. (soup for the Kenai Peninsula as the tourism representative. The first
meetings will held over the weekend of October 2" A KC VB staff planning retreat
will be held on Thursday, September 23 to outline all projects and to review all
deadlines from now through May 1, 2000. The list of the 24 confirmed artists for
Alaska 2000: A Celebration of Wildlife Art was passed out.
NEW PRINT PIECE FOR KENAI
There was a lot of discussion about the need for a new tourism promotional piece for
Kenai.. The Bureau has been using the "fireweed" rack -card brochure which KVCB
printed in early 1997 with partial funding from the City of Kenai as its primary print
piece. The original 50,000 copies are almost depleted and KVCB staff have been
exploring new ideas. Tan presented several options to the board for discussion.
Director Bookey stated that his preference was to continue with a full- color, glossy
format for the new brochure rather than a newsprint format. Most board members
concurred. There was discussion about the need for an informational piece to be
developed which visitors could use once they arrive in the central Peninsula. Tarr
explained that staff had been discussing a newspaper supplement which would
include information on the local arts scene, the exhibits schedule at KVCC, the
calendar of events, some information on the area's natural history, Kenai's parks,
things to see and do, etc.
There was discussion about whether this kind of publication should contain
advertising or whether it should be underwritten by sponsors as is the case with the
Old Town Walking Tour map/brochure. Director Nelson suggested that the
informational piece also include a guide to where Kenai's best flower gardens are.
Discussion ensued about KVCB's need for two separate promotional pieces: one to
lure visitors to Kenai and to mail out to all inquirers, and another, more basic
publication with info ration about the area once people arrive, Director Seekins
suggested that the newspaper guide could be personalized by individual KVCB
members who want to pitch in and help pay for the printing costs. The suggestion
was made for Tarr to discuss the proposed newsprint -type guide with Stan Pitlo at the
Peninsula Clarion.
KVCB Board Minutes
September 16, 1999
Page 3
The board directed Tarr to come up with a proposal for the promotional publications
at the next board meeting in October.
PHOTO RECEPTION September 9, 1999. Directors Matson and Nelson
commented on the event held at the Kenai Visitors Cultural Center. Both agreed
that it was a good reception and that they enjoyed meeting the local photographers
and seeing their work presented in a short slide show. Tarr reported that after
expenses, the Bureau netted approximately $300 from the Third Annual Kenai
Peninsula Photographer's Guild exhibition.
WELCOME BANNER Tarr reported that she had received a request from local
organizers of the upcoming Alaska Municipal League Convention in Kenai /Soldotna
on November 6 to install a welcome banner at the airport, and to help meet and
greet AML delegates when they arrive. The Kenai Airport does not have a standard
"Welcome to Kenai" banner that can be stored at the airport and used for many
different occasions. Tarr said she planned to discuss the possibility with the airport
manager. KVCB will assist in developing a welcome table and small display for the
AML at the Kenai Airport. It is difficult to assign non- exempt employees to help
"meet and greet" since all employees would have to be paid 1.5 if Saturday was not a
regularly scheduled work day for them. Tarr offered to work at the airport for a few
hours.
H. REVIEW OF MONTHLY REPORTS
All written monthly reports were included in the board packets. The financial reports
were the only reports discussed in detail. Tarr reported that every year there seemed
to be one or two months where gaming revenues were extremely low or non existent.
In 1998, the month was June. There were no profits to transfer from gaming to the
general operating account in June of 1998. July and August 1999 were low profit
months for Bicentennial Bingo. July's net profit: $2,490.68. August's net profit:
$1,944.08. The fall season usually brings higher gaming revenues, said Tarr.
Overall, gaming revenues are tracking higher year -to -date in 1999, than in 1998.
Wednesday night bingo continues to trail Friday night bingo by a wide margin When
gaming transfers are lower as in July- August period, cash flow is affected, said Tarr.
There will be a transfer made from the retail account to the general account to make
up the difference The transfer was budgeted as an income item in 1999. Donations
box revenues were $421.83 lower than the summer of 1998.
KVCB Board Minutes
September 16, 1999
Page 4
I. REVIEW OF BYLAWS KVCB BOARD OF DIRECTORS
This item was tabled and will be placed on the October 1999 board agenda.
J. NEW BUSINESS EMPLOYEE HANDBOOK REVISIONS
Tarr reviewed a memo to the board concerning her suggestions and recommendations
for updating KVCB's Personnel Policy Manual. For the past year, Tarr has reviewed
other non profit employee handbooks and has also attended several meetings on
personnel issues specific to CVBs. Tarr discussed why she wanted to make the
suggested changes outlined in her memo. KVCB's employee handbook had not
been updated for almost three years. Currently, it's missing some important pieces
of information. Other parts need to be rewritten so that the guidelines are more
clearly defined and understood. Tarr reminded the board that none of the KVCB
employees, including the CEO, receive any health, vision, dental, or retirement
benefits. It's worth considering some adjustments to the holiday and vacation
benefits to help compensate for the lack of other benefits.
The board directed Tarr to incorporate the recommendations outlined in her
memo into a new draft of the KVCB Employee Handbook. The new draft will
be discussed at the next board meeting.
K. BOARD COMMENTS
The subject of board liability insurance was raised once again. Director Seekins
inquired about the cost of such insurance. Tarr said she will follow -up with this
request. Director Bookey said this subject had been discussed several times over the
past seven years but that the insurance was never purchased due to its high cost.
Tarr asked if any board members would be interested in attending an informal
evening social to meet the new CEO of the Kenai Native Association, Doug
Campbell. Campbell is fairly new to the community and is interested in meeting
with some of the local tourism business people. Several KVCB board members said
they would like to attend.
Director Malston suggested that the board try several morning meetings over the
winter.
KVCB Board Minutes
September 16, 1999
Page 5
KVCB NOMINATING COMMITTEE: Directors Nelson and Vozar agreed to
serve on the nominating committee.
Director Fulton suggested that KVCB Bylaws be changed so that the size of the
quorum is a simple majority determined by the number of "sitting" board members.
L. SCHEDULE OF THE NEXT BOARD MEETING
Tarr said there would be regular board meeting planned for October. Any possible
changes to the bylaws regarding size of the board would have to be officially adopted
before the KVCB 2000 Board of Elections could be conducted.
M. ADJOURNMENT
The meeting was adjourned at 7:40 p.m.
Respectfully submitted by,
Kathleen Tarr
Executive Director