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HomeMy WebLinkAbout2000-06-20 KCVB MinutesB. ROLL CALL Directors present: E. CORRESPONDENCE E. PERSONS TO BE HEARD None. Kenai Visitors Convention Bureau, Inc. Regular Board of Directors Meeting President Fred Braun, Presiding Tuesday, June 20, 2000 12:00 p.m. noon MINUTES A. CALL TO ORDER The meeting was called to order at 12:00 p.m. noon. Fred Braun, Ron Malston, Diane Lofstedt, Dan Van Zee, Joe Amess, Sandra Vozar, Ron Rainey, Rebecca Cronkhite, Marion Nelson Staff present: Kathy Tarr, Executive Director; Amy Manuel, Admin. Assistant C. AMENDMENTS TO THE AGENDA KCVB Executive Director Tarr asked that two items be added to the June 20, 2000 agenda for discussion: 1. ATIA Marketing Plan 2. Bob James Fish Collection Purchase Proposal D. APPROVAL OF MINUTES MIS (Malston, Lofstedt) to approve the April 24, 2000 minutest Kenai Historical Society will reprint 500 copies of "Once Upon the Kenai," a book about the homesteaders of the Kenai area. The Kenai Visitors Cultural Center will sell the book and is currently taking advance orders. Premier Alaska Tours, in conjunction with World Wide Country Tours selected Kenai as a destination for six bus tour groups (day only) in 2001. The bus tours will be in Kenai at various times during May through September, 2001. Tour groups will visit the Kenai Visitors Cultural Center, have lunch at a local restaurant, and search for wildlife at the Kenai flats. The Center's video projector is in need of repair. Tarr contacted Audio -Video Concepts in Anchorage, the company that originally installed the projector in the Center. The projector would need to be sent to the Sony Repair Center in California. Tarr said the Center would not show videos this summer due to "Alaska 2000: A Celebration of Wildlife Art" and that the repair will not be necessary until the end of summer. KVCB Board Meeting June 20, 2000 Page 3 EXECUTIVE DIRECTOR'S REPORT (continued) Tarr reported on the summer activities in the Cultural Center: "Alaska 2000: A Celebration of Wildlife Art" is going well; approximately 1,000 students visited the center in May, setting a record for student visitations May 5' 2000: Grand Opening Reception for Alaska 2000 was successful; 400 people attended the event. *May 14` Mother's Day Free Community Day at the Center, drew a crowd of about 350 people. Father's Day was also very busy at the Center. *Radio spots on Alaska 2000 will air on KWAVE, KBAY KPEN i June and July, which are typically the peak tourist season at the center. *Tarr was the guest speaker on KENI, a radio station from Anchorage. Scott McMurren, host of the live radio show interviewed Tarr at the Center about the Alaska 2000 art exhibit. The radio show aired at 6:20 a.m. in Anchorage, reaching approximately 60,000 listeners. "Life on the Kenai," a live radio show on KSRM, will broadcast from the Center on June 23,2000, featuring Alaska 2000 and other programs offered at the Center. Tarr said the Center had applied for a $9,000 grant to hire a Kenai Peninsula College Student to help catalog the City of Kenai's museum collection using the new museum software program purchased in 1999 and to purchase a digital camera to be used with the software program. Tarr reported that KVCB had seven businesses become members since May 1 Membership Coordinator, Amy Manuel sent 8 recruitment packets to potential members during May. After 2 years of employment, KVCB's Bookkeeper Karin Olson resigned. Tarr hired Tammy Moody as the new bookkeeper to begin on June 22, 2000. The Kenai Peninsula Map produced by Marcoa Publishing is being reprinted. KVCB will receive approximately 20,000 copies. The 20,000 maps will be shared with the Kenai, Soldotna and Homer Chambers of Commerce. Ricky Gease, Exhibits and Education Manager produced a flyer for visitors, listing local art galleries and shops in Kenai and Soldotna. KVCB Board Meeting June 20, 2000 Page 4 EXECUTIVE DIRECTOR'S REPORT (continued) Alaska State Chamber of Commerce hosted a reception at the Center on June 29,2000. Members of the local and statewide Chambers of Commerce among other distinguished guests such as Dennis Brandon, VP of Tourism for CIRI Inc. attended the event. Western Association of Convention Visitor Bureaus (WACVB) CEO Forum will be held in Hawaii in August, 2000. Tarr attends the CEO forum every year to gain insight into what other CVBS are doing and to attend educational seminars and workshops on managing a CVB. Tarr asked for the Board's approval to attend the CEO Forum in Hawaii. All Board members were in favor of sending Tarr to the WACVB CEO Forum. F. FINANCIALS Tarr distributed an update on Alaska 2000 financials. She reported that print and original sales were higher than originally estimated. She stated that all the sponsorships for the art exhibit were collected and that CIRI `s sponsorship for covering 50% of the printing of the exhibit brochures had been collected. Poster sales of the Robert Bateman "Alaskan Autumn," were slightly down from the original projected sales; however, the Center plans to sell the posters through August, after the art exhibit is moved out of the Center. The bulk of the remaining invoices for the art exhibit to be paid include: Some materials for the walls in the cultural and AV rooms Five Robert Bateman prints of "Alaskan Autumn" Half of the printing costs for the brochures Advertising for radio show and commercials Shipping of originals back to the artists /owners Payments to artists galleries Tarr reminded the Board that all expenses would be paid for before any money could be allocated to the scholarship fund at Kenai Peninsula College. Tarr presented a complete listing of the Bob James fish collection, including prices of each fish mount. Anchor Point Chamber of Commerce, Ray's Waterfront in Seward and James Irvine Jr. of Santa Barbara, CA have collectively donated $650 towards purchasing the collection for the Center. Tarr reported a balance of $3,644 remaining for the fish. KVCB Board Meeting June 20, 2000 Page 5 FINANCIALS (continued) Director Cronkhite suggested that the Center consider charging a flat group rate for school groups who will tour the "2001: A Fish Odyssey and that part of the proceeds assist with the purchase of the fish collection. Director Rainey also suggested recruiting sponsors for "2001: A Fish Odyssey." He suggested that the Kenai River Sportfishing Association and commercial fishennan would probably sponsor portions of the fish exhibit. Gaming revenues for May were $14,000; however, January through May 2000, gaming netted $28, 400 compared to $51,000 from January to May of 1999. G. ACTION ITEMS M/S (Malston,Vozar) to support a contribution to ATIA as part of the "umbrella "plan with KPTMC; the donation is not to exceed $3,000. If a larger contribution is requested, the Directors asked that Tarr bring the issue to the KVCB Board before contributing more money to ATIA. All board members were in favor of contributing up to $3,000 to ATIA at present. M/S (Rainey,Vozar) to purchase the Bob James fish collection for the Cultural Center for $4,294, under a payment plan from now until July 2001. The collection will be a pennanent exhibit in the Cultural Center. All Board members were in favor of purchasing the Bob James fish collection. H. BOARD COMMENTS None I ADJOURNMENT The meeting was adjourned at 1:25 p.m. Respectfully submitted by, 116 102-1ZE, Amy Manuel Administrative Assistant